About iTAB

Creating memories and spreading the running joy.


Born in 2007, iTAB is the global leader in medal personalisation. We partner with over 500 races worldwide including Abbot World Marathon Majors, and the largest Marathon, Half Marathon, Triathlon, Swimming and OCR events in the world. We are proud to be the official medal personalisation partner of Spartan Race, Tough Mudder and runDisney.

Like many great ideas, iTAB was born in a pub! Directors and co-founders Ceri Philpott and Kevin Lewis had just completed Ironman UK and were celebrating their well-earned medal with a pint. It dawned on them both that, after six months of training, their finisher experience would have been enhanced greatly if the medal was personalised with their name and finish time to create a priceless memory that could be cherished forever. This then grew into the idea of helping millions of people, young and old, commemorate and celebrate their personal running achievements.

For race partners working with iTAB is a very straight-forward process providing a great opportunity to enhance participants’ race experience, and earn commission for every iTAB sold. The iTAB team provide full marketing support and can liaise with medal manufacturers and timers direct, so you can relax and focus on organising the event.

Looking to the future, iTAB are focused on continued growth and are exploring different materials and designs to offer partners even more choice. The company is also committed to becoming a sustainable business. In the meantime we continue to help runners encapsulate the euphoria and pride when they cross that finish line. It’s an infectious feeling and one that the team are incredibly honoured and proud to play a small part in. So if you have an event in the diary and want to make it an extra special memory join the iTAB family and order your medal insert or ribbon hanger now!

Team iTAB

iTAB is run by runners (kind of)…

Ceri Philpott
Managing Director, Ceri, has worked at iTAB since day one. His job entails anything that anybody needs help with. Having completed Ironman, Norseman, Marathon swims, and Spartan Race World Championships, Ceri now loves nothing more than a leisurely 5k or a gentle swim up the river with his wife!
Gary Cove
Sales and Client Success – responsible for making sure the company and our event partners keep on growing! Gary loves a process and happily keeps the company organised!

Kevin Lewis
Co-founder and Production Director, Kevin, has been with the company from the very start – way back in 2007! Kevin has packed more than two million iTABS, and still loves it.

Lisa Philpott
Away from the financials, you’re most likely to find Lisa running – mainly on quiet country lanes with her lovely, laid-back, black Labrador, Murphy.
Rob Barnes
Marketing Manager
Bring the iTAB story to life is what drives Rob. His greatest running achievement was an ultra that almost destroyed him. These days he prefers short chatty runs, playing golf or watching Anchorman on repeat.


Luke Brennan
Community Manager
Luke is in charge for all things content creation at iTAB. Away from the office you’ll most likely find Luke in the gym or watching sport.
Alexis Ogden
Customer Success Manager
Customer success is what it’s all about for Alexis; managing our race partners. If she’s not on her bike or walking her dog Treacle, you’ll catch her making a cake.

Search for your event and get your iTAB

Each month we interview an iTAB Star, an ordinary runner who’s achieved extraordinary, We cover everything from their resilience and drive, to their favourite bling, quirky habits and the best excuses not to go for a run. So subscribe for free below for a dose of running fun and inspiration.