About iTAB…

Own your time, complete your event medal…

iTAB products are a centre-pin to the running event industry, providing medal personalisation to event participants. Runners use iTAB to immortalise event journeys, by engraving their name and time within a personalised tab that fits within or on the finisher’s medal.

This is about more than your finish time, it is a tool that completes the whole event experience, from remembering your first training session, to every step of the race itself, then pushing you to train for the next big run. iTAB helps runners make more from their time.

For elite athletes and first-timers alike, iTAB inspires the world to put on a pair of trainers and achieve their running goals.

iTAB is a subsidiary of My Sporting Times Ltd. The company’s purpose is inspiring people to make more from their event experiences and time.

iTAB will always try to be energetic, colourful, empowering, and motivational. We are an ‘outdoors’ company that loves life and believes running events make people happy, by helping you take action and own what life has to offer.

If you catch us slipping on these objectives, please let us know.

Own your time, you’ve got this.

Team iTAB

iTAB is run by runners (kind of)…

Ceri Philpott
Managing Director, Ceri, has worked at iTAB since day one! His job entails anything that anybody needs help with. Ceri crushed Samson in the 2017 Spartan World Championships, Iceland, by one place.
Gary Cove
Sales and Client Success – responsible for making sure the company and our event partners keep on growing! Gary loves a process and happily keeps the company organised!

Kevin Lewis
Co-founder and Production Director, Kevin, has been with the company from the very start – way back in 2007! Kevin has packed more than two million iTABS, and still loves it.

Lisa Philpott
Away from the financials, you’re most likely to find Lisa running – mainly on quiet country lanes with her lovely, laid-back, black Labrador, Murphy.



Samson Husbands
Marketing, Brand and Media. Here to shout about how great the running and events industry is. Samson let Ceri beat him in the Spartan World Championship in 2017, as Ceri is much older and needed the boost.

Oli Williams
Oli has been the Customer Services Manager for the last nine years! That’s a lot of iTAB customers he’s helped, he’s still smiling, most of the time.


Search for another Event. Own Your Time

Own Time. Own Life. Own Happiness.

Running and Life Motivation

Keeping fit and staying healthy is hard, booking events helps us to maintain our training by giving us a goal, but everyone still needs the occasional boost to get us out there.

Subscribe for free to the OwnTime Monthly Motivation Club, for hits of well needed inspiration.

Enhance your event, add iTAB to your finisher medal.

Enhance your event,
add iTAB to your finisher medal.